Allies and Champions/Marketing and Communications
Sustainability depends upon positive relationships and active partnerships with those whose support is integral to achieving an organization’s vision and goals. Marketing and outreach to the community served, and to other stakeholders builds visibility and reputation.

Covered in this area:

  • Allies and Champions
    • Engaging community support
    • Becoming a better partner
    • Strategic collaboration and partnerships
    • Developing an outreach plan for building allies and champions

  • Marketing and Communications
    • Visibility
    • Reputation
    • Telling your story
    • The public relations value of evaluation results
    • Strategic communications
    • Marketing plan development